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Hasbro CFO Sharpens Focus on Cost Savings As Toy Shoppers Pull Back
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<blockquote data-quote="Willie the Duck" data-source="post: 9279369" data-attributes="member: 6799660"><p>IMO: </p><p></p><p>Yes, kids are just like everyone else in that an ever growing portion of their activities are dominated by screen time. That said, they absolutely still play with Legos and jump ropes and rock collections and Little Mermaid costumes and what-have-you. They simply aren't going to do so in quantities to support shareholders expecting an ever-growing market when the population of children is down (we are not in a baby boom), houses that have had kids (or kids at heart) for 4+ years are saturated with epidemic-spending $20 action figures and $50 board games, and many major toy-adjacent properties like Marvel characters and Harry Potter and Disney Princesses and so on are also at nadir. </p><p></p><p>Hasbro just acted like the goose was going to keep laying golden eggs when 100+ years of boom-bust cycles in children-focused products should have told them otherwise (and the pandemic had very predictable results on top of that).</p></blockquote><p></p>
[QUOTE="Willie the Duck, post: 9279369, member: 6799660"] IMO: Yes, kids are just like everyone else in that an ever growing portion of their activities are dominated by screen time. That said, they absolutely still play with Legos and jump ropes and rock collections and Little Mermaid costumes and what-have-you. They simply aren't going to do so in quantities to support shareholders expecting an ever-growing market when the population of children is down (we are not in a baby boom), houses that have had kids (or kids at heart) for 4+ years are saturated with epidemic-spending $20 action figures and $50 board games, and many major toy-adjacent properties like Marvel characters and Harry Potter and Disney Princesses and so on are also at nadir. Hasbro just acted like the goose was going to keep laying golden eggs when 100+ years of boom-bust cycles in children-focused products should have told them otherwise (and the pandemic had very predictable results on top of that). [/QUOTE]
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Hasbro CFO Sharpens Focus on Cost Savings As Toy Shoppers Pull Back
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